Well it’s not plain. But it is better. Chupon Chocolate is not your average grocery store box of cocoa. Our delicately shaved, flavor-infused, gourmet chocolate is high-quality stuff. Here’s why.

We use the Swiss production process (don’t mind us for name dropping) starting with the highest-quality cocoa beans imported from places that produce only the best cocoa in the world (Tanzania, Ghana, and areas of South America). The Swiss process uses milk that is homegrown from Swiss cows, producing a silkiness that powdered milk cannot produce. Another reason Swiss chocolate is superior is due to the dry Switzerland air, which adds a special quality to the chocolate that cannot be reproduced in the U.S. where the climate is too humid. The Swiss are credited with the idea of adding cocoa butter back into the chocolate, also making for a smoother texture.

At the beginning of our chocolate’s ingredient list you can find either chocolate liquor or cocoa butter –and for clarification, this liquor is not the kind you’re thinking. Chocolate liquor is the ground up center (nib) of the cocoa bean in a smooth, liquid state and contains a roughly equal proportion of cocoa solids and cocoa butter. The more cocoa liquor or cocoa butter, the better quality and richer the chocolate.

We decided we wanted our chocolate to be even smoother which is why our chocolate is shaved. Our shaved drinking chocolate is rich and velvety compared to powdered chocolate. Powdered chocolate contains many other ingredients that hide the flavor of real chocolate and debilitate it from being smooth and creamy. Ours will melt perfectly-without chunks of powder or a gritty mouthful of powder.

Lastly, Chupon offers three delectable infusions to replace your boring powdered chocolate. Who can resist sipping on creamy Mocha chocolate, spicy and sweet Mayan chocolate, or frothy Green Tea chocolate in a hot mug (or a cold smoothie)?

So now we ask – would you rather drink powder posing as chocolate? Or the real, rich, velvety chocolate you deserve? In conclusion, there’s only one way to find out if our claims of superiority are true. Try it!